Collection: Acqua di Parma

Acqua di Parma is a renowned luxury fragrance and personal care brand that is known for its high-quality, elegant products that exude Italian sophistication.

Acqua di Parma was founded in 1916 by Carlo Magnani in the city of Parma, Italy. The brand began with the creation of a simple yet elegant cologne, originally known as "Colonia." Inspired by the sunny landscapes of Italy and the refined elegance of Parma, Carlo Magnani sought to create a fragrance that embodied the rich heritage and tradition of Italian craftsmanship. The result was a citrus-based cologne that became beloved for its fresh, refined, and clean scent, which captured the spirit of the Italian aristocracy at the time. Acqua di Parma is more than just a fragrance brand; it is a symbol of Italian elegance, sophistication, and craftsmanship. It stands for timeless luxury that transcends trends, focusing on high-quality ingredients and artisanal production. The brand continues to maintain its position as a leader in the luxury fragrance market, beloved by connoisseurs of fine perfumery worldwide.