Serge Lutens is a celebrated French perfume house known for its innovative, artistic, and unconventional approach to fragrance creation. Founded by Serge Lutens in 2000, the brand quickly became synonymous with avant-garde perfumery, combining complex, bold compositions with a mystical aesthetic.
Serge Lutens, a former photographer and makeup artist, transitioned into the world of perfumery with the aim of revolutionizing the fragrance industry. He was initially invited by the prestigious brand Shiseido in the 1980s to create a perfume collection for the brand, which ultimately laid the foundation for his independent fragrance empire.
Serge Lutens’ fragrances are known for being bold, complex, and sometimes provocative. His perfumes are deeply emotional, often evoking images, memories, and atmospheres. Lutens does not create scents with the intention of mass appeal; instead, he aims to craft fragrances for individuals who seek distinctiveness and authenticity. Serge Lutens perfumes are known for their uniqueness and intensity. Often described as enigmatic, they carry an air of mystery and sensuality that is not always immediately approachable but becomes deeply satisfying upon extended wear. Lutens embraces the idea that a fragrance should have character and depth, creating a sensory experience that invites the wearer to explore new, often unconventional, territories in scent.
